CHICKEN SHOP
I lead the creative output at Chicken Shop, developing high-impact visual assets across digital, social, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
Alongside this, I collaborate with internal teams and external partners to deliver fast-paced projects, while continuously refining the brand’s visual identity to achieve a more premium and consistent look.
Below is a selection of campaign work, including product launches and member-led activations, showcasing how creative translates across in-store, digital, and CRM touchpoints.
PROJECTS
Hot Honey Hustle Product Launch
K-Pop Loaded Fires Product Launch
12 Days of Christmas CRM Campaign
Hot Honey Hustle is a product launch campaign introducing a new sweet-and-spicy flavour profile across the menu, including the Hot Honey Matcha Shake.
I developed the visual identity for the range, creating a bold “Hot Honey Hustle” logo and a sub-logo for the shake. The design captures the contrast of heat and sweetness through expressive typography.
The identity was rolled out across print and digital touchpoints, including window decals, posters, kiosk toppers, product stickers, and animated screens. I also contributed to the art direction of both brand and product shoots.
The result is a cohesive in-store campaign with a distinctive identity.
Kiosk Toppers
Outdoor A-boards
Window Decals across 8 storesPRODUCT LAUNCH:
HOT HONEY RANGE
Kiosk TopperPosterKiosk Screensaver PhotographyI lead the creative output at Chicken Shop, developing high-impact visual assets across digital, social, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
K-POP LOADED FRIES
NEW PRODUCT LAUNCH
I lead the creative output at Chicken Shop, developing high-impact visual assets across digital, social, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
I lead the creative output at Chicken Shop, developing high-impact visual assets across digital, social, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
12 DAYS OF CHRISTMAS
CRM CAMPAIGN
I lead the creative output at Chicken Shop, developing high-impact visual assets across digital, social, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
