CHICKEN SHOP
I lead the creative output at Chicken Shop, developing high-impact visual assets across digital, in-store screens, OOH, and print. Working from campaign briefs, I create cohesive, commercially focused design that translates across multiple touch points.
Alongside this, I collaborate with internal teams and external partners to deliver fast-paced projects, while continuously refining the brand’s visual identity to achieve a more premium and consistent look.
Below is a selection of campaign work, including product launches and member-led activations, showcasing how creative translates across in-store and digital touchpoints.
PROJECTS
Hot Honey Hustle Product Launch
K-Pop Loaded Fires Product Launch
12 Days of Christmas CRM Campaign
Hot Honey Hustle is a product launch campaign introducing a new sweet-and-spicy flavour profile across the menu, including the Hot Honey Matcha Shake.
I developed the visual identity for the range, creating a bold “Hot Honey Hustle” logo and a sub-logo for the shake. The design captures the contrast of heat and sweetness through expressive typography.
The identity was rolled out across print and digital touchpoints, including window decals, posters, kiosk toppers, product stickers, and animated screens. I also contributed to the art direction of both brand and product shoots.
The result is a cohesive in-store campaign with a distinctive identity.
Kiosk Toppers
Outdoor A-boards
Window Decals across 8 storesPRODUCT LAUNCH:
HOT HONEY RANGE
We introduced a Korean-inspired flavour addition to the menu in the style of loaded fries with Buldak seasoning, kimchi, popcorn chicken and topped with cheesy sauce
I rolled out the visual identity across print and digital touchpoints, including posters, kiosk toppers, product stickers, and animated screens.
The result is a cohesive in-store campaign that brings a fresh, high-energy identity to the product launch.
Kiosk Toppers
Outdoor A-boards
Window Decals across 8 storesPRODUCT LAUNCH:
K-POP LOADED FRIES
12 Days of Christmas was a members-only CRM campaign delivering a new daily offer across the festive period, from buy-one-get-one-free deals to discounted menu items.
I developed the visual identity for the campaign and created a cohesive system for daily reveals. This required shooting additional product imagery to add to the overall design direction and ensure there were enough assets to build the Christmas tree.
I then executed a series of 12 animated reveal videos, rolled out across email and social. The result was a festive, engaging campaign that reinforced loyalty and encouraged member sign ups.
